Managment-- managing change Essay Example | Topics and Well Written Essays - 2750 words

Managment-- managing change - Essay Example The chosen company is a ship broking company that acts as the intermediate source between the ship owners and clients who want to transport their goods by means of ships. The clients present their requirement of the delivery time and the amount of dry commodities that are required to be transported. The sales executives of the chosen company browse through their database of ship owners whose service attributes and routes comply with the requirements of the client. The status of the shipment orders are tracked by the shipment tracking department until the orders reach their destinations. An interview was scheduled with the management executive who headed the technological change in the company. The analysis of the company’s transition towards technological infrastructure gave useful information about the strategies that are adopted in the real world. Journal papers, articles and organizational reports were also studied for the theoretical information about the respective topic. 2. Drivers of Change According to the information provided by the executive, the drivers of the change in the company can be categorized into two types; internal and external. 2.1 Internal Drivers The sales executives had to access the database of the ship owners whenever a shipment request was received from a client. It involved excessive traversals through the database and extensive calculations of several factors such as shortest route, cost effective route and rates of the routes. Such processing consumed lot of time of the sales executives, due to which they could not cater all the requests from the clients. Denial of service to clients often led to more business for the competitors. The calculation of the routes and costs was not always error-free since it involved manual processing. The shipment tracking department did not have a reliable system to track the status of the orders. Another aspect that led to the technological intervention in the company, involved the lack of a ny software application or tool to evaluate the performance of the company. The top management had to rely on the reports that were generated by the respective departments; these reports were manually made after the accumulation of figures for generated revenues, losses etc. The technological change had been a part of the company’s long term goals but never materialized since the top management was not totally committed to the cause. An organizational change cannot prove to be productive for the company if the support of the top management is not present (Joanne 2002). When the external, as well as internal factors accumulated, the top management decided to fully commit to the technological change in the company. 2.2 External Drivers Other companies in the ship broking industry had started to focus on the technological integration in their companies. The market positions of the competitors started improving since they were able to cater to more clients and earn more profits d ue to their organizational change. Clients of the modern times even prefer technological processes and operations since they are error free and fast-paced. External changes play a vital role in signaling the need for changes in the internal processes of the organization (Mackenzie n.d.). 3. Perspectives of Change Three systems were planned to be deployed in the organization. The relevance