Retailmax

RetailMax: â€Å"Role for Cam Archer and Regan Kessel† Sabrina Brown Professor Lahargoue Grand Canyon University: LDR-610 March 13, 2013 RetailMax: â€Å"Role for Cam Archer and Regan Kessel† What is RetailMax? RetailMax, Inc. is a young Boston- based company that provides merchandise, optimization software, and assistance with tasks such as; preseason planning inventory management, product pricing, and forecasting customer demands to major retailers. RetailMax was founded in 1984 as a consulting company and transitioned to a software company in 1998.Like many other software companies, RetailMax was forced to downsize in areas that were not directly involved with making or selling software, however since hiring Todd Elman as the new CEO, the company bounced back and were able to hire more than 100 employees to work (2006). Who is Cam Archer? Cam Archer started working at RetailMax within a business development capacity where she managed strategic alliances and partnersh ips after just graduating with her MBA from a leading business school.In the position Cam was in, she has a very good reputation from both internally and by her customers that she is very smart, diligent, and valuable individual (2006). However, after years of being in a sales position Cam decided to start exploring other options at RetailMax where he can stay with the company but change to another position with less or no traveling required. Who is Regan Kessel? Regan is the Vice President of Product Management and Marketing (PMM) for RetailMax, Inc. , Regan has 20 years of experience working in the industry.Regan founded his own retail supply chain software company, which was sold to IBM in 1996. Since then has developed product and marketing strategies for numerous supply chain companies, and recently worked with a Dallas-Based company commuting to Texas from home base to Boston. Todd approached Regan to come aboard with RetailMax and he did accept the offer. Who has the greatest potential power and why? Between Vince Mangini, the Vice President of Professional Services (PS) and Regan Kessel, the Vice President of Product Management and Marketing (PMM), Regan Kessel has the greater potential power.Why? Because if one sit back and take a hard look at what each has to offer Cam, Vince only has to offer more money verses Regan, he has much more to offer Cam. Vince not only offers a good salary, but room for growth if Cam ever decides to move up the ladder. Vince offers less or no traveling which what Cam was originally looking for and her purpose of wanting to find another position. Also, Cam is able to report to Vince directly other than having to report to an individual over her first, then to Vince.In comparing who portrays what type of power, Cam portrays Personal and Expert power which comes from her experiences, skills, and or knowledge. Cam not only gained experience in particular areas, but she became known as leader material in certain areas because o f how effective she was when making sells. Therefore, over time she began to portray having expert power in which can be utilized to get others to help meet certain goals as well. Regan portrays to have Referent Power.Regan does not come off as a person that you can trust, but being that he took the time off to research a fair salary for Cam not only based on her education but her experience as well seems as if he is an individual one can certainly trust and know you are going to be treated fairly. Vince portrays Formal and Coercive Power. Vince knew Cam wanted to obtain a position in which does not require little are no traveling. However, he insisted on making her an offer by using dollar figures. Vince also made smart comments to Cam such as; â€Å"If you try to sit on two chairs at one time, you are going to end up on the floor†.This comment does not allow Cam to make the right decision based on what she feels is best for her; this comment is saying look you know you cann ot do both jobs at one time so you need to hurry up and decide what you want to do for Vince benefit. Did stereotypical gender roles influence either party to proceed in a certain manner? Explain how they did or did not act stereotypically. No, gender roles did not influence either party to proceed in certain manners; it was about who can get Cam and how much she is willing to make to be a part of their organization.Regan wanted Cam because of her success rate in what she did, and knowing that he knew she was looking for a new position and was highly recommend by the CEO he was willing to give her a chance in a new position. Vince wanted Cam because of her success rate as well; however he was willing to offer Cam more money but less stability in which she will still be traveling, and not able to report to him directly, and with no room for growth. What social factors (such as reputation, the prior relationship between the parties, and their mutual ties to others in the organization, including the CEO) affected each person's power?The social factors that affected Regan was when he found out his other colleague Mangini knew that he was going to hire Cam, but then he decided to offer her another position with a higher salary. I know this is business, but that was a little dirty to do. Cam has been with the company for a longtime, therefore she has more of an advantage than others when applying for other positions. This is how she was able to get an offer from Regan being that he knew the CEO and he asked Regan to give him a chance even in this new position. In reading both articles, assumptions were not really made from each side.Basically, what was discussed between them all was pertaining to business choices. Cam had to decide in which direction she wanted to go while Reagan, Mangini, and Todd wait for a finalized decision. Archer should be interested in the Marketing position because it will enable her for room for success, it will give her more time having a social life, and less travel. This position will strengthen her power once she gets the title. With the title will come respect; Kessel should definitely hire Archer being that Archer has reported not only to be a success factor for the company, but her reputation all together speaks by itself.Kessel will do great things if Archer comes on board. If Kessel hires Archer the proven work that Archer has done in the past, individuals will definitely sit back and watch how will do things as a team together. What positive effect might hiring an external applicant instead have on Kessel's power? If Kessel hires someone externally this should not do anything as far as power is concern. It just shows that things happen and we all need to move on. Therefore, if Kessel really want Archer to work for him, he should offer him the highest he can offer him for that position and offer to pay commission. This will even out at the end eventually.Archer should accept the Marking Position being that th is is something that was always planned when it comes to less or no traveling. Archer need to sit down and just take a really look at things. Money is not everything especially y when you are making a good salary already. After considering all of the above, evaluate who used social power most effectively and why. Out of all the individuals mentioned, Mangini showed the most social power. How? Mangini used not only his position, but his salary as well of what he can offer Cam to bribe Cam to work for him. Mangini even said little remarks to Cam to get Cam to come his way.Cam has to realize being in Marketing is where the heart is, and just because Mangini can offer more money, is what you really want to do with no room for growth, reporting to someone else other that Mangini, and still traveling. My mom use to always say, what look good to you is not always good for you. References McGinn, Kathleen L. , and Dina R. Pradel. â€Å"RetailMax: Role for Regan Kessel. † Harvard Busi ness School Exercise 904-025, May 2006. (Revised from original September 2003 version. ) McGinn. , and Witter. â€Å"RetailMax: Role for Cam Archer†. Harvard Business School (2006).

Difference Between Religion and Spirituality

This paper draws from six published works that deal with psychological and scholarly research on religion and spirituality. The works vary in their definitions and use of the concepts and terminology of religion and spirituality. Hood et al. (2009) suggest that that social scientists have traditionally been able to make a distinction between religion and spirituality in their research. However, other psychologists contend that the definitions overlap. Therefore, the conceptual and operational definitions have been inconsistently used. This paper examines Hood et al. 2009) research in relationship to other works to suggest that a definitive definition of religion and spirituality should be developed and agreed upon to advance the science of religion. Keywords: religion, spirituality In order to explore the differences between religion and spirituality one must attempt to define these terms. However, religion and spirituality are complex concepts not easily or definitively definable; a t least not universally. Their meanings have changed over the course of time. At times they have been used synonymously. Yet, at other times religion and spirituality are considered distinct concepts having no overlap.A Study on Religion and the Role of It on People and Media†¦. Furthermore, religion and spirituality are sometimes viewed as if one encompasses the other. It seems to simply be a matter of opinion; who is defining religion, when and for what purpose. To compound this quandary, social Science research suggests that lay people, religious and psychological educators and researchers define religion and spirituality inconsistently. This makes it particularly difficult for the scientific world to even compare research findings on religion and or spirituality. Religion and spirituality are complex and diverse cultural phenomenon. Hood, Hill, and Spilka (2009), stated â€Å"†¦what one person is sure to call religious may be far removed from another person’s understanding, especially when we begin to analyze religion across traditions and cultures† (p. 7). Western societies (especially in the United States) in the not too distant past, typically define religion as an institutionalized set of beliefs and rituals about God that is experienced and or practiced collectively. Conversely, other regions of the world (including eastern Asia) may define religion as encompassing multiple Gods or even no Gods (e. . ungodly supernatural entities) (Hood, et al. , 2009). Hood et al. , (2009) contend that Americans now use the term spirituality in place of religion. Nelson (2009), agrees with Hood et al. , that spirituality has become a synonym for religion. According to Nelson (2009), religion traditionally referred to all aspects of a human’s search for and relationship to a divine or transcendent (something greater than ourselves). Using the terminology of religion and spirituality interchangeably may be common practice but it doesn’t mean that they mean the same things. Like religion, spirituality has been defined in a myriad of ways. In ancient times spirituality was associated with the Hebrew Christian traditions (Ottaway, 2003). Through the 19th century spirituality was often considered to be synonymous with spiritualism. Spiritualism referred to contact with spirits, the supernatural, and psychic phenomena (Nelson, 2009). Hence, spirituality was considered negatively up until the 21st century. According to Nelson (2009), presently â€Å"the term is often used to denote the experiential and personal side of our relationship to the transcendent or sacred† (p. ). Nelson suggests that the people who use this definition tend to view religion as a distinct narrow concept. They typically define religion as â€Å"the organizational structures, practices, and beliefs of a religious group†, (Nelson, 2009, p. 8). The rise in popularity of spirituality in the last two decades has exaggerated the distinction and or lack of distinction between r eligion and spirituality. Whereas, some modern Americans use the terms interchangeably, others (especially those who abhor mainstream religions and all they are associated with) do not. The latter group might prefer to say that they are â€Å"spiritual but not religious†, (Zinnbauer, et al. , 1997). Conversely, people who unknowingly embrace Epstein’s (1993, 1994) Cognitive-Experiential Self-Theory (CEST) may view spirituality and religion as distinct concepts that are nonetheless related (Hill, 1999). I believe that religion and spirituality can be two distinct concepts but that currently the line between the two is too blurry to be able to distinguish one from the other. One could experience religion without experiencing spirituality (e. g. teenager forced to attend church but merely going through the motions). On the other hand, one could also experience spirituality (e. g. a sense of â€Å"awe† in the presence of nature or enlightenment during meditation) in the absence of religion. Additionally, one could experience both spirituality and religion in the context of the other. For example, one could meditate communally with others in an insti tutional setting (typical of a religious experience) and experience spirituality. Another example is that one could attend church (typical of a religious experience) and meditate individually during the church service. At this point in time, religion and spirituality overlap in a plethora of ways. Each can have a reverence to a God, Gods, or a higher supernatural power or powers. Likewise, religion and spirituality can each have private, public, personal, communal, conscious, unconscious, tangible, intangible, subjective and objective components to them. One difference between spirituality and religion is that â€Å"spirituality does not require an institutional framework†, (Hood, et al, 2009, p. 11). Another difference is that religion does not require communal practices (e. g. an elderly invalid can religiously pray at home). My views on religion and spirituality are that of a layperson and an aspiring psychologist and are indubitably confusing. However, my view doesn’t seem to differ substantially from others (laypersons, religious professionals and scholars, and social science professionals and researchers), as a finite definition for religion or spirituality is nonexistent (Zinnbauer et al. , 2010; Hood et al. , 2009, Nelson, 2009). According to Hood et al. (2009), a traditional distinction exists between religion and spirituality in the research literature, therefore the two terms are not used synonymously. Hood et al. (2009) explains that spirituality is viewed as personal and psychological, while religion is viewed as institutional and sociological. Basically, Hood et al. (2009), contends that religion is steeped in tradition and institution, whereas, spirituality has to do with a person’s personal beliefs, values and behaviors. This definition seems to be consistent with how religion and spirituality were defined between the 19th and 21st centuries. However, it should be noted, that Hood et al. 2009) also, later state that â€Å"in fact it is safe to say that even we three authors of this text do not fully agree with each other about the meaning of these terms† (p. 11). To compound matters, other psychologists suggest that religion and spirituality are used inconsistently in the research literature. Zinnbauer et al, (1997) argue that although social scientists have attempted to define, study, and theorize about religion and spirituality, they have done so inconsistently . â€Å"Still, the ways in which the words are conceptualized an used are often inconsistent in the research literature† (p. 549). According to Bender (2007) religion has been associated with a formal or institutional system and expression of belief and practices that is corporate, public, and conscious in scholarly studies. Conversely, spirituality has been defined as individual, private and unconscious, (Bender, 2007). Due to the inconsistencies in the definitions and use of religion and spirituality a pilot study was conducted to ascertain how religious professionals defined and evaluated religion and spirituality. The 2006 study conducted by Corine Hyman and Paul Handal at Saint Louis University in Missouri included Imans, Ministers, Priests, and Rabbis. These religious experts were asked to conceptually define religion and spirituality and to identify if there were any overlaps between the two. The study findings indicate that there were overlaps between the two concepts. However, religion was defined in a traditional sense of objective, institutional and ritualistic and spirituality was defined as subjective, internal and divine or transcendent (Hyman & Handal , 2006). Another study, this time conducted at the Maryland University, attempted to discern how lay people define religion and spirituality and how they make distinctions between the two. The participants in this study consisted of sixty-seven adults aged 61 to 93 who lived in three different retirement communities (Schlehofer, Omoto, A. M. , Adelman, 2008). The research findings indicate that the participants were better able to define religion concretely, than they were able to define spirituality. â€Å"In fact, some participants were not able to define spirituality at all†, (Schlehofer et al. , 2008). The afore mentioned studies illustrate that defining religion and spirituality is an ongoing task and not easily surmountable. This of course, makes the task of operationally defining religion and spirituality even harder. According to Bender (2007), spirituality is typically measured by asking questions about psychological well-being, experience, and self-identification; while religion is measured by questions about activities and doctrine. Although, many operational definitions have been developed and used to measure religion and spirituality, how does one actually know what one is measuring if the thing(s) that one is measuring is not clearly defined? CONCLUSIONS and Future Study: Ergo, in order to try to understand how religion and or spirituality affect all aspects of a person’s life, it is prudent for the scientific community to agree on what it is that they are actually researching. Once, the terms are defined and agreed upon, then they can operationally define each term. Only then, can psychologists more confidently conduct research and analysis to understand the true effects of religion and spirituality and make comparisons about those findings.ReferencesBender, C. (2007). Religion and Spirituality: History, Discourse, Measurement. Retrieved from http://religion.ssrc.org/reforum/Bender.pdf   Hill, P. C. (1999). Giving religion away: What the study of religion offers psychology. The International Journal for the Psychology of Religion, 94(4), 229-249. Hood, R. W., Hill, P. C., Spilka, B. (2009). The Psychology of Religion, 2, 7-11. Hyman, C., & Handal, P. J. (2006). Definitions and evaluation of religion and spiritua lity items by religious professionals: A pilot study. Journal of Religion and Health, 45(2), 264-282. doi:http://dx.doi.org/10.1007/s10943-006-9015-zNelson, J. M. (2009). Psychology, Religion, and Spirituality. Introduction to Psychology, Religion, and Spirituality. Retrieved from http://ucelinks.cdlib.org:8888/sfx_local/img/sfxmenu/dl_logo_1024.png Schlehofer, M. M., Omoto, A. M. and Adelman, J. R. (2008). How do â€Å"religion† and â€Å"spirituality† differ? Lay Defintions among Older Adults. Journal for the Scientific Study of Religion, 47: 411-425. Zinnbauer, B. J., Pargament, K. I., Cole, B., Rye, M.S., Butter, E. M., Belavich, T.G., Hipp, K. M., Scott, A. B., Kadar, J. L. (1997). Religion and Spirituality: Unfuzzing the Fuzzy. Journal for the Scientific Study of Religion, 36 (4). Retrieved from http://www.jstor.org/stable/1387689  

Organizational Health and Safety Essay Example | Topics and Well Written Essays - 1500 words

Organizational Health and Safety - Essay Example Harris (2007) proposes preventive OHS strategies that can be used to provide to an employee-friendly environment in modern organizations. He proposes that the best strategy to control risk factors in the working environment is to institute mitigation measures as a pro-active action to guarantee employee safety, rather than compensate them while they risk their lives. In his view, this would include protective clothing for technical personnel, gas masks for individual working in environments with chemical gases and chemical treatment of gases before their release.The government in many states has instituted government policies to regulate pollution and the health and safety issues that arise within organizations as a strategy of protecting the community. In the UK, the British non-departmental civic body provided regulations to safeguard the health of the employees in their occupations.Other OHS activists have suggested an integrated strategy that includes risk mitigation and employee compensation to ensure a healthy working environment (Andonakis & Loosemore, 2006). Â   In conclusion, Organizational Health and Safety has become a major concern for the human resource management in most of the states. The changes in the working environment have resulted from the incentives of companies to integrate technology in every business aspect, hence bringing a whole new environment in the workplace. It has predisposed certain groups of employees to higher risks of suffering from injury or illnesses resulting from the environment they work in.... In the last 30 years, industrial revolution has become evident in most parts of the world including UK (Holmes & Gifford, 2002); most countries have engaged in industrial development as a strategy to develop their economic status by providing cost effective goods and providing employment for the majority of employees. The industries have attracted many employees in the diverse departments of the organization and the economic benefit that has resulted from this kind of trend cannot be undermined. However, this has brought a new challenge to the employees’ health and safety welfare due to the environmental impact of these industries. For instance, petroleum industries have become a great threat not only to the health of employees but to the world at large. The emissions associated with these companies contain a lot of harmful gases such as carbon monoxide and sulfur-dioxide which is known for their atmospheric pollution. This has become a demotivation for employees in this secto r and their withdrawal has had adverse effects on productivity of these companies. In brief, changes in the industrial sector has changed the working environment, exposing its employees to toxic gases that may are hazardous to their lives. Another change that has impacted on the health and safety issues in the work environment is the introduction of sophisticated technology in the workplace. The investment of many companies in the IT technology has been emphasized due to the technological demands of the dynamic market conditions. It is indisputable that introduction of this technology has come along with numerous merits in the transformation of service efficiency. With implementation of LAN technology it is possible for managers to

Organizational Management and Operations Research Paper

Organizational Management and Operations - Research Paper Example For instance, State bureaus of investigation is found to every Attorney’s general office of each state. Furthermore, State Governments have their own enforcement division like capitol police and Campus police. At the local organizational level of policing, there are county police or Sheriff’s Departments. County police have countywide authority or control which normally exist in metropolitan counties. County police have three categories which could be full service, limited service and restricted service. The difference in these three different services is the associated coverage control of their prevailing areas of responsibilities (Palmiotto & Unnithan, 2010, p.66). For instance, the full service country police tend to have control of the entire county with full spectrum of police services. The limited service couty police on the other hand may only have to provide their service to some areas under the existence of certain contracts. The restricted service country poli ce normally provide service as security police to facilities and parks of a county. However, in some local areas in the US, there are no county police, but instead the Sheriff’s offices, which both act as law enforcement agency and sheriff and country police at the same time. Just like county police, Sheriff’s offices could be categorized as full service, limited service and restricted service (Dempsey and Forst, 2011, p.62). Full service Sheriff’s offices have to cover all traditional law-enforcement functions like countywide patrol and initiate investigations in all municipal boundaries. Limited service of Sheriff’s offices on the other hand is linked with security police duties on county properties, so they have to perform some traditional law-enforcement duties. The restricted service Sheriff’s offices on the other hand are designed to provide basic court related functions like keeping the country jail, prisoners transportation, courthouse secu rity aid and other related functions. In addition, at the local organizational level, there are also municipa police in which they usually are identified as metropolitan police. In most cities in the US and larger towns, there are police departments that usually incur significant larger departments together with a considerable amount of budgets, resources and responsibilities. Analysis We are now ready to analyze the similarities and differences of the organizational, management, administration and operational functions of the above-stated organizational levels of policing. Common to all of the above policing organizational levels is their general basic function which is the law enforcement. This could be generally categorized as maintaining order, enforcing the law and providing services to the community (Cole & Smith, 2009, p.169). The Federal police have remarkable functions linked with law enforcement at the federal level. State bureaus of investigation, capitol police and Campu s police at the state level are designed to intiate a specific function which is to enforce the law within the State. Sheriff’s offices and county police on the other hand are obliged to enforce the law at varying categories of services at the county or municipal level. In other words, no one could contest the fact that these organizational le

Organization Management Essay Example | Topics and Well Written Essays - 250 words

Organization Management - Essay Example While he stayed on the job and still grateful to have a job that others wanted, it is still not for everybody as we can see on the rate of turnovers with these kind of jobs. Other’s would prefer a less satisfying professional job for as long as they can fulfill their need for love and belongingness which their family provides. 2) The nature of the job which provides a professional satisfaction to the individual increases the level of job satisfaction. More especially if the work pays well and able to meet the individuals’ other needs such as the need for self-esteem provided by a job, belongingness that is provided by the organization and the self-actualization of work. Every company strives for their employees to be satisfied with their job to avoid turnovers that could be costly for the company. 3) When employees are satisfied with their jobs, they will naturally tend to do a good job which will translate to a positive job performance. They will also identify with the organization which could affect the behavior of their corporate citizenship. As such, they will put on long hours of work with their own initiative knowing that it is required of the job. Employees also who identifies with their organization will tend to do other functions that is beyond their job description for as long as it is good for the over all well-being of the company. In short, they will do the extra mile with the company when they feel belonginess with the organization. Above all, a happy and satisfied customer will stick with the company thus avoiding turnovers. 4) People are motivated differently when they do a particular job. While others are motivated with positive reinforcements as a motivation, there are other employees whose best instinct comes out when they know things are going bad. This is the case of David Clark, the Vice

Hot topic Assignment Example | Topics and Well Written Essays - 250 words

Hot topic - Assignment Example Singer (2015) reports that the independent ethics board has lost the only chairperson it ever had before. Mr. Porter Gross stepped down from the board following the unpopularity of his board. The ethics board is acting unethically by allowing its investigation into the public domain without effective completion. The senior military officials for instance the navy officers has been censured for their roles in in the high trending bribery cases, which put the military at the threat of discrediting. Such a case relates to the current scandal on the navy about sharing of confidential information in exchange of bribe or in prostitution (Brook, 2015). According to Diamond (2015) reports, current research indicates that the US army officers lie often while on duty. A 33-page interview conducted recently shows that the military department is marred with deception and evasions at all the ranks, from junior to senior. The report comes after the revelation of the scandals surrounding the navy boss Hagel. There is consistence in the deception and evasion among the military in their lines of duty. According to reports by Schumacher (2015), teaching profession needs explicit moral guidance for effective service delivery and attainment of desired outcomes. Political influence in teaching profession raises moral concerns especially relating to teaching pedagogies. For instance, Schumacher (2015) reports Governor Cuomo funding and common test influence in New York schools. Such infringements into state schools require observation of ethical morals and standards. Brook, Tom Vanden. (February 17, 2015). Hagels parting ethics advice to brass: Do better. USA Today. Web. April 27, 2015. Retrieved from http://www.usatoday.com/story/news/nation/2015/02/17/hagel-pentagon-ethics-scandals/23560047/ Roff, Peter. (February 20, 2015). ALEC Wins Big in Ethics Case. US News. April 27, 2015. Retrieved from

Managment-- managing change Essay Example | Topics and Well Written Essays - 2750 words

Managment-- managing change - Essay Example The chosen company is a ship broking company that acts as the intermediate source between the ship owners and clients who want to transport their goods by means of ships. The clients present their requirement of the delivery time and the amount of dry commodities that are required to be transported. The sales executives of the chosen company browse through their database of ship owners whose service attributes and routes comply with the requirements of the client. The status of the shipment orders are tracked by the shipment tracking department until the orders reach their destinations. An interview was scheduled with the management executive who headed the technological change in the company. The analysis of the company’s transition towards technological infrastructure gave useful information about the strategies that are adopted in the real world. Journal papers, articles and organizational reports were also studied for the theoretical information about the respective topic. 2. Drivers of Change According to the information provided by the executive, the drivers of the change in the company can be categorized into two types; internal and external. 2.1 Internal Drivers The sales executives had to access the database of the ship owners whenever a shipment request was received from a client. It involved excessive traversals through the database and extensive calculations of several factors such as shortest route, cost effective route and rates of the routes. Such processing consumed lot of time of the sales executives, due to which they could not cater all the requests from the clients. Denial of service to clients often led to more business for the competitors. The calculation of the routes and costs was not always error-free since it involved manual processing. The shipment tracking department did not have a reliable system to track the status of the orders. Another aspect that led to the technological intervention in the company, involved the lack of a ny software application or tool to evaluate the performance of the company. The top management had to rely on the reports that were generated by the respective departments; these reports were manually made after the accumulation of figures for generated revenues, losses etc. The technological change had been a part of the company’s long term goals but never materialized since the top management was not totally committed to the cause. An organizational change cannot prove to be productive for the company if the support of the top management is not present (Joanne 2002). When the external, as well as internal factors accumulated, the top management decided to fully commit to the technological change in the company. 2.2 External Drivers Other companies in the ship broking industry had started to focus on the technological integration in their companies. The market positions of the competitors started improving since they were able to cater to more clients and earn more profits d ue to their organizational change. Clients of the modern times even prefer technological processes and operations since they are error free and fast-paced. External changes play a vital role in signaling the need for changes in the internal processes of the organization (Mackenzie n.d.). 3. Perspectives of Change Three systems were planned to be deployed in the organization. The relevance

FOUNDATIONS OF BUSINESS LAW Case Study Example | Topics and Well Written Essays - 1500 words

FOUNDATIONS OF BUSINESS LAW - Case Study Example Based on the promise to be made between the parties, contracts can be divided into bilateral and unilateral contracts. Bilateral contracts revolve around both parties ensuring that they fulfill their promises while in unilateral contracts the offeror still has to perform their part of the agreement (it is a promise for and act) (Barker 2005). For a contract to be valid, it needs the parties to have legal capacity, the existence of a purpose of legality, and the parties should have consent and any form of requirements satisfied. The intentions ascribed to any contract intention is very important. The parties to the agreement must intend for the agreement to be legally enforceable. If there is no intention, such an agreement automatically results into no contract (Barker 2005). To decide whether an intention to create legal relations was present, the courts will apply objective tests. The court looks at the conduct of both parties from the perspective of an objective observer and asks whether the parties were behaving in a way that indicates their intention that the agreement be legally enforceable. Traditionally, social, family, and voluntary associations were presumed to have no contractual intentions while commercial or business intentions were presumed to have valid and lawful contractual intentions. Contracts are linked with agreements. An agreement is a meeting of intellectuals and exists when two or several people share an intention or an understanding. Negotiations precede agreements for a given time. Sometimes the conduct of the entities in an agreement can help to deduce the existence of a finalized agreement. With the aforementioned in mind, I and my sisters are not in a contract. Ordering some fish from them was as an act of brotherhood. To add to that, there was no meeting between us and therefore no agreement was reached between us. A contract

How Coca-Cola Became a World Acknowledged Brand Assignment

How Coca-Cola Became a World Acknowledged Brand - Assignment Example He explains that a good marketing strategy includes caring about the customers’ values, understanding their necessities, as well as continued advertising. Caring, according to him, includes the ability to respect and care about target consumers' time. The consumers regard their time to be valid and generally avoid selling strategies that are cumbersome and hence, time consuming (Scotsman 2006). At the very same, Scotsman believes that gaining an understanding of the demands of prospective clients as well as getting an in-depth knowledge of their needs is essential. It also requires some qualitative as well as quantitative research. (Scotsman, 2006) Scotsman also emphasizes that a relevant marketing campaign centralizes on consistency. He says that despite the fact that marketing consistently is expensive, but in the long run, it is capable of yielding a greater return in profits. The management only needs to invest on marketing and exercise patience until their efforts bear th e expected fruit. (Scotsman, 2006) There are two marketing strategies primarily; the push promotional strategy revolves around the different direct selling approaches deployed by the marketing team. Examples include decorative packaging, door-to-door selling, etc. On the contrary, pull strategy includes evoking motivation in the customers to seek out a particular brand’s product, for example offering sales discounts, mass media promotion, as well as making efforts to retain current customers and avoid threats like attrition. With the advent of Internet technology, new business models or sites such as business-to-business (B2B) and business-to-consumer (B2C), have emerged which require the employment of different marketing strategies... This essay analyzes that the strategy formulators should bear in mind a picture of the environment where they plan to execute their strategy and ensure its consistency with the traditional values, beliefs, and practices of that society. Coca Cola successfully shapes its strategies to attend to the values of the region whose audiences it intends to procure the attendance of. As marketing strategy need continual reviewing and revisiting with time, Coca-Cola ensures that it aligns the message within its advertisements to suit the needs and preferences of the people and give them the soothing feeling that the brand provides them just what they desire.Marketing is of significance not only for the large, powerful corporations like Coca-Cola that reign the market, but even the limited budget partnerships and other small-scale companies. It enables an organization to gain recognition amongst the public and create awareness about their offerings. As considered in the case of Coca-Cola, it wou ld not have been as wanted as it is, had it not been for the advertising campaigns which are its foundation. Marketing also serves to clarify the doubts and misunderstandings that result after baseless scandals. Most importantly, the fact remains that where a substantive and attractive marketing strategy enables a company to sell products which might not be very promising in terms of their quality and reliability, a poor marketing strategy disables the company from persuading buyers to get hold of even their most versatile, unique and lasting goods.

The Labor Movement in the 1920s Essay Example for Free

The Labor Movement in the 1920s Essay As a correction to the wartime effort, inflation and unemployment increased because there was not a need to mass-produce products for war, and America had to return to normalcy. The amount of labor unrest increased during this time period, which is very obvious by the increase of labor strikes. There was a strike by the United States Steel Corporation workers in 1919. They were annoyed with their seven 12 hour workdays a week. The leader of the American Federation of Labor joined the International Workers of the World (which was a communist group dedicated to freeing the bonds of workers) after the strike. A committee published a report that illustrated the horrible working conditions, which eventually caused steel companies to reduce to an eight-hour day. The United Mine Workers went on strike in hope of receiving better wages and a shorter workday. Attorney General Palmer got a court order that told the strikers to return to work. Lewis formally declared the strike over, but it continued for another month until Wilson appointed an arbitrator to decide the remaining issues. The Mine Workers received a 27 percent pay increase, but the same hours. The police in Boston wanted pay raises and sent a group to commissioner Coolidge, to hear their demands. Coolidge fired the group and the rest of the force went on strike. The National Guard restored the peace and Coolidge hired a new police force and granted the demands of the strikers. During this time period a group of stores called chain stores were becoming popular, they spread throughout the country, were owned by one person, and charged lower prices for products. The 122 million U.S. citizens began losing their jobs because of the throng of migrating immigrants who worked for low wages, modern technology becoming useful in the make of products. Working men had a hard time adjusting to women that were also fighting against inequality for the right to work. Because of prosperity, labor unions lost membership from 5 million in the early 20s to 3.5 million by  the late 20s. Corporate and Government attack on labor strikes became extremely intense. People who participated in strikes were beaten and sometimes killed. And last a small fact, the average annual income for the typical American worker was only $1,574.

Pablo Neruda: Stylistic Elements and Literary Devices

Pablo Neruda: Stylistic Elements and Literary Devices Language A: English; Written assignment essay – Pablo Neruda’s poems â€Å"How has Pablo Neruda used stylistic elements and literary devices in his poems?† Deriving his name from a Czech Republican poet named Jan Neruda, the Chilean poet with a Spanish background, Neftali Ricardo Reyes’ life was always kaleidoscopic. His life was subjected to a multitude of colours like the Spanish Civil war, being a ‘Consul General’ in Mexico, communism and exile. From being a prolific poet to donning a prominent political persona, he mustered awards like the International Peace Prize (1950) and even the Nobel Prize in Literature (1971). Born in 1904, time set him up perfectly to be part of the surrealistic art movement of the early 20th century. As his poetic career went, he predominantly wrote poems that featured intimacy and endearment, evident history and open political agendas. Quite interestingly, it is said that he even symbolized the colour of ink that he used to write in. As it goes, he manoeuvred the mighty pen that put to use green coloured ink as he was of the opinion that the colour stood for hope and desire. From an analytical point of view, it may seem that a load of meaning may have been lost during the time of translation of all his, Pablo’s, poems because all were composed in his mother-tongue, Spanish. Although, there are many of them in which Neruda has encompassed numerous stylistic elements and literary devices which appended figurative language, sound techniques and structure, and this makes it logical even having gone through the Spanish-English translation. When taken into account holistically, Pablo Neruda’s poems present him as the ever-present voice and using his talent of rigorous personification, he speaks as a seer in all of them. This is because he mostly speaks in first-person, that is, â€Å"I†¦Ã¢â‚¬ . Moving on, the structures of his works and the language he portrays them in are affected greatly by his vivid life. At age thirteen, despite his father’s dissent, Pablo was encouraged by Gabriela Mistral (also a Nobel Prize in Literature awardee) to publish his first work â€Å"Entusiasmo y perseverancia† (Enthusiasm and perseverance). He continued then on under a pseudonym. After having completed his college, and studying French, he wrote entire sets of poems, the most celebrated of which is ‘Veinte Poemas de Amor y una Cancià ³n Desesperada’ (Twenty love poems and a song of despair). To continue describing his life anymore would be a futile exercise as I will deviate from my primary top ic. From my understanding, I think a part of Pablo Neruda’s unexcelled success as a romantic poet could be attributed to his utilitarian stylistic elements and literary devices. The very first of which is imagery. His use of imagery has associated significant facets of nature to his personal poetic experience and this gives the reader something interesting. More than experiences, it is his emotions that talk volumes. The fact that he found and embraced his creativity in many of his poems, progressing in time, is one that engages a reader even further. Another explanation could be that his fixated inclusion of personification along with imagery, in parts of ‘Veinte Poemas de Amor y una Cancià ³n Desesperada’ presented the majesty of the human figure and the splendor that is possessed by the female human body. These can be found in the lines, â€Å"Body of a woman, white hills, white thighs, you look like a world, lying in surrender†¦Ã¢â‚¬ . If we throw light on another poem, â€Å"If You Forget Me† is an example where Pablo utilized an impressive diction to help the reader comprehend the words he structured in his unique format. His unique format basically is a format-free structure and therefore, is a free verse. Despite the inconsistent pattern of the poem, elements of rhyme can affirmatively be found. This is evident in the lines, â€Å"But if each day, each hour, you feel that you are destined for me with implacable sweetness, if each day a flower†. When we move on to Pablo’s acclimation to being a more sensual poet, he has strategically placed numerous metaphors in his twenty poems from the aforementioned set. A random example of a metaphor could be, â€Å"es tan corto el amor† from the twentieth poem in ‘Veinte Poemas de Amor’. It is Spanish for â€Å"love is so short† and the essence of this, at its core, is the â€Å"love is time† allegory. As we go ahead, a reader would notice that in the course of his twenty love poems, Neruda has effectively realized the need of repetition via the reiteration of common metaphors. Maybe because all his twenty poems (and the others) hold interconnected themes of love, nature, etc. Repetition is also an influential literary device when reading â€Å"Tonight I Can Write The Saddest Lines†. Neftali devoted his life to writing about love and intimacy, additionally, he married thrice. This suggests that the man stayed in love for most of his time, though the topic that his love-conquests met closure or not is totally something apart. He repeats the titular lines thrice (up until the 11th line only) and this, one can assume, expresses his sense of loneliness and solitude and the fact that perchance he will never ever have back that one woman (many women, actually) he loved and cared for with all his heart. These emotions are apparent in the lines, â€Å"Tonight I can write the saddest lines. To think that I do not have her. To feel that I have lost her. To hear the immense night, still more immense without her. And the verse falls to the soul like dew to the pasture†. Picking up from where I wrote of ‘If You Forget Me’, symbolism and personification play a humungous role abiding by which Pablo benevolently grants many vivid things basic human characteristics. This encompasses the aspect of personification quite illustratively when he talks of â€Å"aromas, light and metals† as the things that carried (reminded him of) him to his love. Along with this, Neruda so diligently symbolized him being intimate with the love of his life even when he inhaled his last, that it efficiently coloured the mood and atmosphere of the poem, permitting the reader to ponder upon the same. Coming back to square one, I strongly feel that all his decisions (Pablo’s) as a poet, when employing each and every literary device and stylistic element that he has, have stalwartly built him a reputation that has been, is and will be successful enough in keeping readers beseeching the magic that his motifs and themes have created and presented the curious reader with. In general terms, Pablo does not usually have a plot or even a consistent structure for that matter. Nevertheless, this does not necessarily mean that a conventional reader would be subject to ennui. Pablo has made sure that the polychromatic and vibrant mix of stylistic elements and literary devices such as personification, symbolism, imagery, repetition, etc., that he incorporates every time keeps the reader zealous. I think Neftali is unique in his way of painting emotions, love and loss especially, and this is something that he should always be commended for.

Why Some Small Businesses Fail Essay -- Economics Business Management

Why Some Small Businesses Fail It is hard to measure the size of a business. According to The Department of Trade and Industry (DTI), an SME can be described as a business that employs between 0-49 people. However a company such as a Chemical Plant may employ less than 49 people but have a turnover of  £20 million. So according to the number of employees, the DTI would class it as a small business. However, according to the level of turnover it could be classed as a large business. The size of the firm is generally measured by the amount employed1. The amount of SME’s is forever increasing. There are many reasons for the increase, such as; improved technology, ability to sub-contract part of business and public sector being encouraged to become smaller. There is also Push and Pull factors that help people come to the decision to be self-employed. â€Å"Push factors† include people who are unemployed or made redundant decide to venture on their own. This may be simply starting their own window cleaning service. Another â€Å"push factor† is the â€Å"Pratt factor† this is when an employee finds himself working for someone else less talented and wonders ‘why am I working for you?’ so decides to start up on his own. The amount of SME’s is forever increasing. There are many reasons for the increase, such as; improved technology, ability to sub-contract part of business and public sector being encouraged to become smaller. There is also Push and Pull factors that help people come to the decision to be self-employed. â€Å"Push factors† include people who are unemployed or made redundant decide to venture on their own. This may be simply starting their own window cleaning service. Another â€Å"push factor† is the â€Å"Pratt factor† this is when an employee finds himself working for someone else less talented and wonders ‘why am I working for you?’ so decides to start up on his own. â€Å"Pull factors† include peoples increasing desires to exploit an opportunity, turning their hobby into a business, the motivation to work independently and when people become older they sometimes inherit money; they sometimes put this money into a business venture they perhaps previously couldn’t afford. The failure rate for small businesses is very high. The probability that your new business will make it past the third year is less than 25%. In other words, over three-... ...elves in a whole too deep to dig themselves out of. It was now too late for them to ask for advice and the shop closed down. My advice to my friend was to learn by his mistakes and try again. It is inevitable that small businesses will carry on failing. Sometimes the reason behind the failure cant be helped. However from reading this essay you should gather that the majority of the times, failure could have been prevented. In fact 82% of the time when businesses fail, the owners really could have done something differently to stop it from happening. REFERENCES 1 Business Studies by Dave Hall, Rob Jones, Carlo Raffo. Edited by Ian Chambers.(1996) 2 www.compulink.co.uk 3 www.bcentral.com 4 The Business Environment (second edition) by Ian Worthington and Chris Britton. Published 1997 by pitman publishings JOURNALS USED  ¹ Journal of Small Business and Enterprise Development, Vol 9, Issue 1.Learning the hard way: the lessons of owner-managers who have closed their businesses. By David Stokes and Robert Blackburn.  ² Journal of Management Development, Vol 13, Issue 7. Managerial Competences in Small Firms. By Graham Martin and Harry Staines.

They Died With Their Boots On :: essays papers

They Died With Their Boots On Produced in 1943, They Died With Their Boots On, a Warner Brothers ® film, is a horribly inaccurate account of the events that lead to the Battle of Little Big Horn. His early days in war were depicted accurately, however. Boots told of his experiences at West Pointe; the most important experience is, notably, his graduation. He received the absolute worst scores ever recorded at West Pointe upon his commencement. After that point, it all goes down hill. Custer was also a womanizer, but in this film he was quite a gentlemen, being sure to get Elizabeth Bacon’s father’s permission for everything the two did together. Custer was displayed as a very sympathetic and warm-hearted general, while he was, in actuality, not such. Custer was known to be rather a large egoist and somewhat of a rude man. Then, for â€Å"dramatic effect†, filmmakers fabricated a conspiracy that Custer’s â€Å"enemies† concocted to remove him from opposition. His opponents, e xecutives of a large company which he refused a position in, â€Å"lied† about gold in the Black Hills in order to trick thousands of Americans into violating a peace treaty with the Sioux. The truth: there really WAS gold in the Black Hills. Negro slaves were depicted as goofy and silly, added only for comic effect. One lady in particular danced about singing a rhyme, â€Å"Rabbit’s foot, work your charm, protect that lady’s man from harm!† after reading the â€Å"tea leaves† for a friend. The Sioux Indians were also depicted rather inaccurately. They all wore a single feather in the backs of their heads and yipped and hollered just as â€Å"Indians† would do. They screamed and beat their hands on their mouths, all the while speaking English in the manner of a five year-old. Finally, the film’s depiction of Civil War battles, not to mention the battle of Little Big Horn, were laughable. There were twenty, MAYBE thirty men all lined u p on either side of the field, and every time the Union soldiers fought, at least two Confederate soldiers or Indians fell, dead. However, when the opposing side fired or attacked, the Union cavalries were nearly impregnable.

Women in Shakespeares Writings :: essays research papers fc

Shakespeare wrote many entries based on his feelings at that moment. The basis of many of his female characters was brought about by these certain emotions. The women in Shakespeare's writings emphasize many of the characteristics that reflect his own personality. Shakespeare bases many of his plays and poems on his moods.It is often said when writers write of what emotional state they are in, their words form the essence of their works. Shakespeare's moods, whether dark or romantic, have brought about many excellent plays that still touch the hearts of many to this day. (Kellog 225 -256) An example of his romantic mood is found in his play Romeo & Juliet. The strong love between the two reflected Shakespeare's love for his wife Anne. The bonds of love drive the "two star-crossed lovers" to disobey their families in hopes that their true love will unites the mortal enemies forever. In turn it pushes everyone to the edge. Juliet's father partially disowns her because she refuses to marry the suitor he has chosen for her. In effort to keep her and Romeo's love alive, Juliet takes a drug that makes her seem as though she were dead. (O' Conner 69) In the hour of her "fake" funeral, Romeo's friend Balthasar misinterprets Juliet's death. He flees to Mantua, which is where Romeo is exiled for slaying Tybalt. Romeo, not knowing of Juliet and the priest's actions, believes that story he was told to be true. He then returns to Verona a sad and forlorned man. (o' conner 127) Upon his return, Romeo purchases poison so that he may join his true love at the gates of heaven. He arrives at the church and approaches the supposedly dead Juliet. He allows himself one last hug and kiss before they are to meet again. As Romeo drinks the poison, Juliet awakens to find her love dying before her. When Romeo dies, Juliet feels the only way they can be together is in death. Therefore, Juliet falls on Romeo's sword so they can reunite again. Romeo & Juliet is one of Shakespeare's most famous romantic tragedies. (O' conner 217) Another characteristic that Shakespeare posses and gives to his female characters is religious beliefs. During the Renaissance period, women were very active in religion. They were only allowed to speak their minds in church so that is where they spent most of their time (sachs 17). The belief of the Renaissance time was that men ruled over their wives, as parents did children, as kings did coutries, and as God rules over all.

Crime Fiction Analysis Essay

Paul Darnell is a convicted sex offender who is released from prison and just three months after his release, a young girl is found raped and murdered just around the corner from the ex-con’s childhood home. As the investigators discover that his childhood victim area is in the same town as the girl who was raped and killed, they decide to arrest him for questioning and receive a warrant to search his house. They find a pile of â€Å"self help† DVD cases, which in fact hides criminal porn discs in them; as a result, Darnell is put on trial as a suspect to the case. Darnell tries to convince the jury that he has changed and his new found love, Judy, has changed him to make him into a considerate man who can control himself and his urges. Darnell wins the case and pleads not guilty for both the murder and rape of the past -victim girl. The investigators are left furious as a number of instances have seem to of proven Darnell’s guilt (such as following two girls home from school and his past offences of raping three young teenagers) and not long after Paul pleads guilty, he is found dead in Judy’s apartment, after he tried to rape her seventeen year old daughter. The daughter shot Paul in the head twice in self-defense, after his wrapped a garbage bag over her head to strike again. How does your source reveal information, ideas and an increased understanding of the issues surrounding your area of study? The area of study, being crime, is revealed in different varieties through out this particular episode of â€Å"Law & Order: UK. † Crime is a topic that is covered over a number issues such as theft, treason and rape + murder which is covered in this episode. There are many investigations, such as searching through the suspect’s house, going to his old neighborhood home etc. Interviews (with the suspect, witnesses, close acquaintances), identification (through photographs of both the victim and suspect) and court hearings (which occur quite frequently, which involve as many aspects as possible to help the jury decide whether Paul would be guilty or not) are all part of the tactics that the CSI team all go through to find the right person to fit the crime. According to medicine. com, a crime scene investigation (CSI) is defined as â€Å"the use of physical evidence at the scene of the crime and the use of deductive and inductive reasoning to gain knowledge of the events surrounding the crime. What are points of comparison between the source and your core text? * Between â€Å"Law & Order: UK† and â€Å"The Big Sleep† both investigating teams have tactics in order to find the suspected criminal/s. These are interviewing numerous people, asking around and getting hands on, in actually getting out into the field and doing work themselves. * Both have similar crimes involved: most common being murder. * Both involve a particular male / female role which is being victimised and criminal. Name of the source: Gangster Squad Type of source: Movie Area of Study: Crime Fiction Basic summary of the source content: â€Å"Gangster Squad† is a movie set in the late forties based on a true story set in Los Angeles. Mickey Cohen has become the most powerful figure in California’s criminal underworld, he is ruthless and controlling on both the legal and illegal sides of Los Angeles; he is known to have an â€Å"iron grip† over L. A. as nobody is willing to stand up to him in fear of the threatening gangster crew he carries around him. Until one day, the chief of Police, Chief Parker, has the idea to create a unit specialising in taking Cohen down to keep the city safe. A team is formed around Sargent O’Mara, who then asks four other police officers and a World War II Veteran to join his â€Å"gangster squad unit†. Another officer (Wooters) is asked to join the force but declines, as he is disillusioned from the war and his time on the police force. Wooters does although keep a close eye on Cohen and in doing so, becomes infatuated with his girlfriend / etiquette coach. As the team bugs Cohen’s house and keep a close eye on his surroundings, Cohen finds out in the process, and in result, the veteran is sacrificed. Things heat up and the plot turns into a full throttle war between the two squads after Cohen shoots into O’Mara’s home where his pregnant wife is at the time. Most of Cohen’s team is killed and later on O’Mara and Cohen go head to head in a boxing match where O’Mara wins and choen is jailed. How does your source reveal information, ideas and an increased understanding of the issues surrounding your area of study? There are more issues covered in this movie to deal with crime. Things such as blackmail, abduction, attempted rape (at the start of the movie), murder, theft, treason, adultery etc. Although this movie was based on a true story, crime fiction is used for entertainment purposes, which this is played up for that purpose. All of these different crimes make up a greater understanding of what is needed in a crime fiction story (detective, hard-boiled detective, red herring, crime, crime scene), which all relate back to the core text â€Å"The Big Sleep†, as there may be a different story line, the structure and purpose of each story is the same.

Exploratory Research on Pizza Heaven Essay

1. Exploratory research is a form of research conducted for a problem that has not been clearly defined. It helps determine the best research design, data collection method and selection of subjects. Even from the definition of exploratory research we can see, that it is done in order to define the problem and to help understand in which direction the further research should go. Exploratory research is preliminary, and is not conclusive, the quality of information provided is not perfect, and also the focus group chosen(40people) was not really representing the whole of the students at West coast. Therefore they should not yet implement the findings, because the data provided by 40 students might not be applicable to all student at West coast. 2. The problem Pizza Heaven has faced is that their sales have slipped. That could be due to competition from national chains such as Pizza Hut or Domino’s, so questions about competition should be asked. (Because potential clients might like something about the competitors more e. g.pizza itself, delivery, atmosphere in restaurants) â€Å"also, they noted that the selection was often poor† Sales could have slipped, because of the range of products Pizza Heaven offers, so that topic has to be covered as well, including questions about new possible pizzas. (Because it may be that competitors are offering some types of pizza that Pizza Heaven don’t have) A decrease in sales can also be due to poor customer service, so that topic should also be covered. People said that â€Å"pizzas were usually dry and cold† why? maybe delivery took too long, that should be explored in more details. 3. Step One: Establishing the Need for Marketing Research The need is already established, as there is a decrease in sales Step Two: Defining the Problem So the problem is a decrease in sales, due to what ? Step Three: Establishing Research Objectives Hard Competition? Poor range of products? Need better customer service? those are the questions to ask. Step Four: Determining Research Design. Descriptive and Causal Research should be done. Step Five: Identifying Information Types and Sources Primary data should be collected, but also secondary data could be of a little use, for example if the sales dropped overall and not only by Pizza Heaven, due to crisis or some other reason Step Six: Determining Methods of Accessing Data We should have people asking the question, and also questionnaires coming with each pizza could help. Step Seven: Designing Data collection Forms Can be questionnaires(must be worded objectively, clearly, and without bias in order to communicate with respondents), surveys, or both can be done through email (although there is only a 5% response rate) Step Eight: Determining Sample Plan and Size Sample Size should surely be more than 40 people from one location. Also a sample should be representative, e. g. not only student of age 18-20, but also every other age groups. Step Nine: Collecting Data Step Ten: Analyzing Data Step Eleven: Preparing and Presenting the Final Report.

Unforgiven Film Well Deserving Of Best Picture Film Studies Essay

Every twelvemonth, the Academy of Motion Picture Arts and Sciences award one film the privilege of Best Picture. Many times, they give the award to a movie that many, in the general populace, have ne'er heard or one that many feel was a complete waste of clip. For case, last twelvemonth, the movie The Artist was given this award. This was a soundless movie that was two hours of complete ennui in black and white and one that used no address at all until the really terminal of the movie. However, this error was non made in 1992, when Unforgiven won Best Picture. This film was really much a â€Å" through-back † to many of the â€Å" Spaghetti Westerns † that old coevalss have enjoyed and one that brought an wholly new coevals into an grasp of Western movies. The film takes a dramatic bend at the terminal and is non really predictable. With a combination of unbelievable playing, expansive scenery, great costumes, a alone secret plan line, and a batch of gun-slinging, it is easy to see why Unforgiven won the Black Marias and heads of many, including the award of Best Picture. First, the movie does non focus on on an overly high budget the manner many movies do. The movie merely cost about 15 million dollars to shoot, which is relativity cheap. Many manufacturers will travel out and pass anyplace from 100 million to 200 million dollars hiting a movie. Those movies normally rely to a great extent on computer-generated particular effects to sell their merchandise. However, with a great book and a highly-talented dramatis personae, one does non necessitate to pass that sort of money to set together an award-winning production. A great secret plan line and unbelievable playing are what makes great movies and non the sum of money spent. It would besides be difficult to mess up a movie that has some of America ‘s most highly-acclaimed histrions in it. The movie does an unbelievable occupation in puting a â€Å" Wild West † tone. The chief town in the movie was Big Whiskey, Wyoming and looks really much like what one would comprehend the old West to look like. It is besides a clever and â€Å" catchy † name to give a town in the old West, seeing as how a batch of whisky was consumed at that place in those yearss. It had barrooms, shops, and assorted forte stores all along the chief retarding force of the town and all had the old vacillation doors that were common in the old West. The outskirts of the town are rugged terrains of comeuppances and mountains that are really common for the western U.S. The spectator truly gets a great image, although likely a somewhat overdone one, of life was like in the old West. Following, another great facet about this movie is that it is one where the secret plan line is non predictable. Many times, Westerns are really cliche and about comedic. They normally involve a â€Å" good cat † killing the â€Å" bad cats. † There is besides normally a batch of hiting with the sound of slugs bouncing of the sides of edifices. Many besides end with two work forces holding a gunfight on the chief retarding force of town. Many viewing audiences get a â€Å" seen one, seen them all † attitude towards Westerns. This, nevertheless, is non the instance in Unforgiven. The movie centres on a group of brigands that who go to a barroom, acquire rummy, and purchase cocottes. One of them becomes angry with one of the misss for express joying at him and slices her face up with a knife. The proprietor, so, puts out a premium on the work forces head ‘s who were responsible for the payment for what he called â€Å" damaged goods. † William Munny ( Clint Eastwood ) who is an old ex-bounty huntsman gets up with an old friend, Ned Logan ( Morgan Freeman ) to ship on what may be their really last premium Hunt. At first, Munny is â€Å" rusty. † He can non hit every bit directly as he used to. Both work forces, nevertheless, are in despairing demand of money, and more so than that, each one wants to hold one concluding Hunt and be able to retire for good from that line of work. However, the sheriff of the town, Little Bill ( Gene Hackman ) , a former gunman himself, does non take kindly to bounty huntsmans in his town. One premium huntsman, English Bob, comes to Big Whiskey seeking for the wages and is about beaten to decease by Little Bill and his deputies to put an illustration for what happens to bounty huntsmans in his legal power. In a blunt contrast to most Westerns, Munny is non a â€Å" good cat † at all. He is decidedly the sort of cat you would non desire to upset. Eastwood demonstrates this well in the faces of his face he makes throughout the movie. He really much corsets true to the â€Å" travel in front hood: do my twenty-four hours † attitude that he is known for. He, from his ain admittance, has â€Å" killed everything that has walked or crawled at one clip or another. † The Equus caballus he rides in a white Equus caballus. This is evidently a mention to the rider of the white Equus caballus in The Book of Rvelations who symbolizes decease. And Small Bill, although he is the sheriff, is far from a â€Å" good cat † either. Towards the terminal of the movie, Munny gets word that Ned went into town without him, had been captured, tortured, and killed. Angry and now merely seeking retaliation, Munny caputs to town non for money, but for requital for the decease of his friend. Outside a local barroom, Ned ‘s organic structure is displayed in a casket with a mark that reads, â€Å" This is what happens to bravos in Big Whiskey. † The spectator can truly see the hurting and disgust on Munny ‘s face. Outnumbered about 15 to one on a dark and showery dark with rain dripping off his chapeau, Munny enters the barroom and inquire who owns it. The proprietor raises his manus and shooting dead by Munny. Little Bill calls him â€Å" a cowardly SoB † for hiting an unarmed adult male. Munny explains that the adult male â€Å" should hold armed himself if he wants adorn his barroom with my friend. † After a brief gunfight, Munny tells the others, â€Å" any adult male that do n't desir e to acquire killed better clear on out the dorsum. † The movies ends with Munny standing over a changeable Little Bill and Bill stating, â€Å" I do n't merit to decease like this, † and Munny, before killing him, answers, â€Å" deserves got nil to make with it. † The spectator, so, hears a loud knock and Munny drinks a shooting of whisky and foliages. Finally, Unforgiven is possibly the greatest Western movie of all-time. The movie starts with work forces looking to roll up a premium and ends with Munny seeking retribution. Clint Eastwood, in his early 60s at the clip the movie was shot, is eventually able to sit off with what many say is his all-time best work. It is one of those movies that starts off slow and takes a piece for the spectator to acquire into. However, the flood tide at the terminal of the movie is good worth the delay. The last 10 proceedingss or so are considered by many to be one of the greatest scenes in film of all time. This is a movie that should be on everyone ‘s â€Å" to watch † list. This was merely the 3rd clip in the history of the Oscars for a Western, and besides the last movie of that genre to make so, to win Best Picture. The best facet of the movie is the fact that it is one that even a individual who wholly hates Western movies would wish if they would take the clip to watch it.

Areas of Specialization in Psychology

Areas of Specialization Number |Subjects of study in psychology |Areas of specialization in |Definition and key points of this |Rationale (reason why you matched |Possible research method of | | | |psychology (match with below |specialization (be sure to use |this subject of study with this |study (experimental, | | | |options) |professional sources) |specialization in psychology) |correlational, observational, | | | | | | |case study, interview) and why | | | | | | |this one may fit the best | |1 |Studying the causes of aggression in |Social |Study of how people behave in |Social Psychology would help |I would say experimental, | | |reaction to others in their environment. | |social environments, study how |explain why someone would become |because it is a preferred way to| | | | |friendships develop, what causes |aggressive in their environment. |study behavior. | | | | |aggression and how prejudices are | | | | | | |formed. Argosy University, 2013) | | | |2 |Studying the pe riod when a newborn child |Developmental |Study of human development. |When a child recognizes their |Naturalistic method because | | |recognizes his or her parent. | |Study factors that shape human |parent would be considered a |really the only way to see when | | | | |behavior from birth to |developmental behavior. |a newborn recognizes their | | | | |death. (Argosy University, 2013) | |parent is to observe them. |3 |Sharing some research about the best |Industrial and organizational |Study of factors that affect |Work place stress would affect |Questionnaire because it can | | |strategies to manage work place stress. | |people in organizations. Identify |performance at the work place, |handle and works well for any | | | | |factors that affect performance. |which would fall under this |large group of people. | | | | |Development of employee skills. |category. | | | | |Job analysis. (Argosy University, | | | | | | |2013) | | | |4 |Determining which chemical or |Neuropsycholo gy |Attempt to study the human brain |Seeing what neurotransmitter |Experimental will help show | | |neurotransmitter might be activated when | |and its impact on human behavior. coffee would affect would have to |cause and effect between | | |people use coffee as a memory or | |Would try to figure out what |do with studying the brain and the|variables | | |performance â€Å"enhancer†. | |chemicals or neurotransmitters |effects of certain chemicals on | | | | | |were responsible for our emotions |chemicals or neurotransmitters | | | | | |or something like anxiety. (Argosy | | | | | |University, 2013) | | | |5 |Reviewing the thought process of someone |Cognitive |Study and work with how each |Seeing how someone has come to |Experimental because it can show| | |who has difficulties remembering things | |individual stores, transforms, |have difficulties long-term would |the cause and effect which may | | |long-term. | |uses and communicates information. |fall under the catego ry of |be beneficial. | | | | |Works with how we remember things |communicating or storing | | | | | |, and how we decide(Argosy |information. | | | | |University, 2013) | | | |6 |Methods to gain possible diagnoses in |Clinical |Work on diagnosis, understanding, |In order to understand and help |Case study because one could | | |efforts to understand emotional problems. | |and treatment of severe emotional |diagnose emotional problems one |gather a lot of information on a| | | | |problems, mental problems, and |would need to study emotional |case to case basis that would | | | | |behavioral problems but have no |problems. aid in understanding emotional | | | | |medical degree. Don’t rely on | |problems based on people’s | | | | |medicine. | |individual experiences | Use these as the possible specializations to use in the above chart: Clinical psychology or Clinical Psychologists Health psychology Biological psychology or Neuropsychologists Developmental psycholo gy Social and personality Cognitive psychology

Topic Analysis - European Financial Crises Essay

Topic Analysis - European Financial Crises - Essay Example The origin of the global financial turmoil was the collapse of the real estate bubble in the United States, mainly the sub-primes1 mortgage market, which provided access to housing finance to almost everyone even those without the necessary guarantees. The problem was further aggravated by the securitization2 of sub-primes leading a contagion in the financial system, which resulted from massive defaults on the original loans that had been securitized (Ferguson, 2012, p. 19). There was high mistrust among commercial banks in the financial systems, which led to freezing of the interbank market, severely affecting liquidity distribution and forcing institutions to bankruptcy, both because of reduced activity in the interbank market and as financial institutions continued to sell even the good quality assets in fear of the unknown, or as a consequence of increased uncertainty. In the period 2006-2007, there was increasing panic as news of bankruptcy of firms such as Lehman Brothers and Morgan Stanley in the USA and Dexia in Europe, continued to stream. Some of these firms were however bailed out by the governments of the USA and Europe. In 2008-2009, the financial crisis began to hit the global economy3, introducing the first recession since the times of World War II. In EU alone, GDP went down by about 4.1% while rate of unemployment4 increased by 3.9% between 2008 and 2010 (Manfred, Griesbach, and Jung, 2011, p. 292). These were firm indicators to justify that there was indeed a heating problem that needed quicker action to resolve to avoid dire consequences. This paper will attempt to explain the Euro zone financial crisis and particularly explore the hypothesis that the â€Å"European situation has the potential to become a financial â€Å"time bomb†, which could destroy the euro as a currency, send global financial markets into a tailspin and global recession†. In doing this, the paper will address the

Current Event Article 2 Essay Example | Topics and Well Written Essays - 250 words

Current Event Article 2 - Essay Example The case study method was used for the research study because the data generated can be interpreted in a number of ways. The British company Phipps Brothers was used because of the fact that it was founded by three brothers. As the company expanded, it faced many obstacles to growth in other markets. The business came up with three strategies to help combat these challenges: cost reduction, professionalism, and focus on specific markets. Phipps Brothers enacted these changes and the firm was able to expand to other European countries. Analysis: This article highlights the challenges that small and medium-sized firms have when entering into international business. If there is not a strong supply chain, then it can be difficult to establish a presence in a foreign market. Just as in the case used in this article, sometimes a company’s strategies need to change because something comes up that it did not foresee. What works well in the home market may not always prove successful overseas. Family-run businesses have the additional problem of personally knowing the other partners in the business. One hallmark about family-run businesses is that they are usually founded on a certain principle or belief, and this may need to be adapted when expanding

Business report of Tesco Coursework Example | Topics and Well Written Essays - 2000 words

Business report of Tesco - Coursework Example Murcott (2009, pg 244)claims that the magnitude of the European typical market holds numerous prospects for companies wishing to upsurge their production, by making operational usage of markets of scale. The European Union’s food industry should also look to arouse innovation and improve new products so as to thrive. All this should be carried out in a way that is courteous for the environment and which warranties safe access to farming raw materials. Boyle (2007, pg 5) TESCO is one of the companies in the European market. It is a British firm which is headquartered in England, United Kingdom, where it operates around 1,878 outlets, and also operates stores in Asia and Europe. Tesco.com is an entirely owned subordinate offering a broad online service, inclusive of tesco.net and tescodirect.com. The firm offers a wide variety of both offline and online personal financial services. Earle, (1997, pg 168) argues that, there exist other major enterprises in the food industry located in Europe. These companies include: Kerry Group; Bakkavor; Unilever; Nestle; Barilla Group; Danone; Yoplait; Paulig; Parmalat; Ferrero SpA; and Swisslion group. To begin with, Kerry Group is a public food company that has its headquarters in Ireland. It operates in 24 republics across five continents. It has a workforce of 36000 people in its technical, sales and manufacturing centres all over the world. Additionally, it supplies 15000 and above flavour products, food ingredients and food to consumers in more than 140 nations globally. Secondly, we have the Bakkavor; its headquarters are in London, England. However, it is dominant in the United Kingdom than other places. It is specialising in freshly prepared foodstuffs and has thirty-two industrial facilities in the United Kingdom, over twenty sites in five other nations. It has a workforce of 18,000 with a turnover of 1.6 billion po unds. Rayner et al. (2008, pg 150) says that, another

OSHA Laws Essay Example | Topics and Well Written Essays - 250 words

OSHA Laws - Essay Example Authorities, later, proposed a fee of $12,000. They began an investigation following a grievance that an employee had been brutally beaten and jeopardized by a customer at the centre on September 28th, 2011. The employee filed a police report at the Racine County Department. The investigation exposed that workers at the centre had been assaulted a couple of times. In regard to OSHA, the health centre is to blame for a severe breach of the bureau’s "general duty clause" for failing to offer a workplace free from hazards, prone to cause severe harms or death (OH and S 1). The OSHA bureau also stated that these violations could have been avoided if the hospital maintained a complete record of the state/government standards. If the health centre had kept these standards, then the violence scenarios would have been avoided. The laws clearly states that workers should not be mishandled within their working centres. The case would have also been avoided if the hospital’s management followed up on the previous fighting cases. This would have used the previous cases to come up with ways of preventing future occurrences. In conclusion, managements could also log in to the OSHA website to download materials, handbooks, articles, and supplies that will assist them to avoid violations of the OSHA laws. OH and S. Worker Beaten by Patient at Health Center, OSHA Issues $12K Fine. NP, 2011. Web.

Strategic Human Resource Management enhances organisational Essay

Strategic Human Resource Management enhances organisational performance in both good and bad economic times - Essay Example The sensitivity of this department is so significant that no organization can exist in its absence, requires ultimate professionalism, ethical discipline, wide knowledge on human relations, and the drive to success. Moreover, human resource management relies on the objectives, vision, mission statement, and target goals of the organization. Since, these company features directly determine the performance and success of the organization operations it is logically true that human resource management has a subsequent influence in the performance of the reference organization. To achieve the perfect organizational performance human resource management requires good policies, adequate strategies, effective organizational culture, and good corporate environment to attain the requisite competitive advantage that guarantees organizational performance. Most significantly, strategic human resource management enhances organisational performance in any economic setup. Indeed, we can define Strat egic human resource management as a strategic approach to manage human resources of a given organization.  Its main aim includes designing and implementing a set of internally consistent policies and procedures that guarantee the contribution of available human capital of a firm to the achievement of its business objectives. Strategic human resource management puts a lot of emphasis on the development of the firm’s capacity to respond to the external environment through a better utilization of human resources. Indeed, the strategy of any given firm reflects its timely response to the ever-increasing changes in the competitive market. Hence, Strategic human resource management acts as a catalyst in the satisfaction of the strategic goals through promoting behavioral utility among employees. Actually, the issue of Strategic human resource management has been in the limelight for a

China And The Keynesian Theory Essay Example | Topics and Well Written Essays - 1250 words

China And The Keynesian Theory - Essay Example For purposes of regulating their markets, the majority of states were able to adopt the principles contained in the Keynesian theory. This principle advocate for the intervention of the government, in the economic system of the state. China is one of the countries that advocated for the use of the concepts of the Keynesian theory, for purposes of controlling its national economy. This is until 1978, with the market reforms of Deng Xiaoping, in China. This is because of the failures of the Keynesian theory to protect the market economies of the majority of the developed states. This includes the United States. These countries were only able to experience economic growth, during the 1950s, to the 1960s. However, after the 1960s, the economies of these countries began to collapse, experiencing an increase in unemployment, and stagflation. This made economic experts, and policy formulators to demand a new economic system. Neo-liberalism was a preferable theoretical framework, and it advo cates for a minimum intervention by the government, in the economic affairs of the state. Deng Xiaoping supported neo-liberalism, and he led this movement in China, and this is through the market reforms that he had begun in the country. Furthermore, his visit to the United States in 1979 was in a bid to understand the manner in which a neo-liberal state was able to function. The United States was one of the leading neo-liberal states, and its economy was improving because of the adoption of the principles of neo-liberalism.

Nutrition and Illness Research Paper Example | Topics and Well Written Essays - 2500 words - 1

Nutrition and Illness - Research Paper Example There has been enough epidemiological evidence that shows the risk factors and nutritional levels. In the past decades, there have been rapid changes in the scientific world; these developments have shown that nutrition plays a very crucial role in the prevention and control of morbidity and serious illnesses in people which do not originate from communicable diseases. There are various factors that have played a role in the poor dietary status of the people around the world. These have been attributed to natural calamities, droughts that have hit many places across the world, environmental changes that have led to unpredictable weather patterns, rapid changes in lifestyles and diets, urbanization, economic forms of development, as well as globalization of the market. These issues and others are posing a serious threat to the nutritional status of people; in this category, developing countries have been reported to be worse hit by the trend (Lipton, 2001). One would expect that stand ards of living which have improved, expansion of food availability, diversification of food options, and access to other services should be good for the maintenance of high nutritional diet. However, this is not the case. There have been reported very significant negative impacts that have resulted from inappropriate patterns in dietary; they have decreased the physical activity levels of the people and also led to a corresponding rise in the chronic diseases that are related to diet. Poor people or those who live below the threshold of one USD per day are most affected. Food production and sale have shifted from the local settings to an international market arena where global food cultures are being taken up in place of local preferences. As such, people do not pay a lot of attention to the nutritional value of what they eat (Jacobson & Silverglade). Many could attribute this to the every-demanding life where people have new challenges and new demands that must be met daily and, th us, do not take time to think about what they consume in terms of nutrients. Other attribute of this trend to the job market gives people less time to perform their personal tasks, such as cooking a good meal, at home. Changes in the world food economy have also been reflected in the dietary patterns being currently experienced. There has been a marked increase in the consumption of foods that are considered energy–dense with high content of fats; the worst being thee saturated fats with low carbohydrates that are not refined. When these patterns are put together with the decline experienced in the expenditure of energy in relation to the kind of sedentary lives that many people, especially in white collar jobs, lead, the only thing that remains is disaster in terms of illnesses that turn out to be very chronic. Nutrition gets even more complicated when sedentary kind of life comes into the picture. This paper takes a keen look at the nutrition and illness issue as one that i s affecting the global community in a health context. Analysis There are very alarming trends that are emerging in diseases or illnesses at the global arena. Recently, there have been present very striking events, most of which have been attributed to global causes, and these are directly related to the issue of nutrition. These trends and events that are taking centre stage on the international

Economy Exam Questions Essay Example for Free

Economy Exam Questions Essay 1. The Prisoner’s Dilemma involves two spies who are held in separate soundproof rooms. But even if the two spies could communicate, what makes it difficult for them to achieve the cooperative solution (both not confessing)? 2. A key to analyzing subgame perfect equilibrium strategy in sequential games is 3. In making promises that are not guaranteed by third parties and in imposing penalties that are not enforced by third parties, all of the following are credibility-enhancing mechanisms except 4. The starting point of many methods for predicting equilibrium strategy in sequential games is 5. Credible promises and hostage mechanisms can support a continuous stream of cooperative exchanges except when 6. Firms that have a cover charge for their customers and charge for each item they purchase as well are exhibiting 7. Third-degree price discrimination exists whenever 8. To maximize profits, a monopolist that engages in price discrimination must allocate output in such a way as to make identical the ____ in all markets. 9. Vacation tours to Europe invariably package visits to disparate regions: cities, mountains, and the seaside. Bundling, a type of second degree price discrimination, is most profitable when 10. ____ is a new product pricing strategy which results in a high initial product price. This price is reduced over time as demand at the higher price is satisfied 11. Contracts are distinguished from tactical alliances by which of the following characteristics: 12. When someone contracts to do a task but fails to put full effort into the performance of an agreement, yet the lack of effort is not independently verifiable, this lack of effort constitutes a 13. When borrowers who do not intend to repay are able to hide their bad credit histories, a lenders well-intentioned borrowers should 14. To accomplish its purpose a linear profit-sharing contract must 15. When retail bicycle dealers advertise and perform warranty repairs but do not deliver the personal selling message that Schwinn has designed as part of the marketing plan but cannot observe at less than prohibitive cost, the manufacturer has encountered a problem of ____. 16. The lower the barriers to entry and exit, the more nearly a market structure fits the ____ market model. 17. ____ yields the same results as the theory of perfect competition, but requires substantially fewer assumptions than the perfectly competitive model 18. ____ occurs whenever a third party receives or bears costs arising from an economic transaction in which the individual (or group) is not a direct participant. 19. The antitrust laws regulate all of the following business decisions except ____. 20. The sentiment for increased deregulation in the late 1970s and early  1980s has been felt most significantly in the price regulation of 21. The ____ depicts the risk-return relationship in the market for all securities: 22. If the acceptance of Project A makes it impossible to accept Project B, these projects are: 23. Capital expenditures: 24. The decision by the Municipal Transit Authority to either refurbish existing buses, buy new large buses, or to supplement the existing fleet with mini-buses is an example of: 25. Which of the following items is (are) not considered as part of the net investment calculation? 1. In the linear breakeven model, the difference between selling price per unit and variable cost per unit is referred to as: 2. Evidence from empirical studies of long-run cost-output relationships lends support to the: 3. Theoretically, in a long-run cost function: 4. In a study of banking by asset size over time, we can find which asset sizes are tending to become more prominent. The size that is becoming more predominant is presumed to be least cost. This is called: 5. A ____ total cost function implies that marginal costs ____ as output is increased. 6. In the linear breakeven model, the breakeven sales volume (in dollars) can be found by multiplying the breakeven sales volume (in units) by: 7. Long distance telephone service has become a competitive market. The average cost per call is $0.05 a minute, and it’s declining. The likely reason for the declining price for long distance service is: 8. All of the following are mechanisms which reduce the adverse selection problem except ____. 9. In the long-run, firms in a monopolistically competitive industry will 10. An experience good is one that: 11. The price for used cars is well below the price of new cars of the same general quality. This is an example of: 12. In the short-run for a purely competitive market, a manufacturer will stop production when: 13. Experience goods are products or services 14. Declining cost industries 15. In natural monopoly, AC continuously declines due to economies in distribution or in production, which tends to found in industries which face increasing returns to scale. If price were set equal to marginal cost, then: 16. When the cross elasticity of demand between one product and all other products is low, one is generally referring to a(n) ____ situation. 17. Regulatory agencies engage in all of the following activities except _______. 18. ____ as practiced by public utilities is designed to encourage greater usage and therefore spread the fixed costs of the utilitys plant over a larger number of units of output. 19. The practice by telephone companies of charging lower long-distance rates at night than during the day is an example of: 20. Some industries that have rigid prices. In those industries, we tend to 21. The existence of a kinked demand curve under oligopoly conditions may result in 22. Barometric price leadership exists when 23. A cartel is a situation where firms in the industry 24. Even ideal cartels tend to be unstable because 25. Some market conditions make cartels MORE likely to succeed in collusion. Which of the following will make collusion more successful?

Melbourne Airport Runway Essay Example for Free

Melbourne Airport Runway Essay Rules and regulations serve as guide the aviation industry to promote the sole standards in the provision of the services and standards for location quality which are essential for the travelers. The service that is being offered should be valued in the same way as the physical locale for operation. Runways for the air vessel, more than just a strip of land solely functioning for the launch of air vehicle, is a subject for continuous planning, development and safety maintenance to respond with the growing demand for aerial transportation. Aside from the fact that airports represent a huge investment for capital that can range to the actual building of facilities, it can also support many employments outside its function such as the industry for taxi and delivery companies. It remained tough for commercial or even private airports and for the whole Aviation System of any flight to make sure that transferring from domestic to international sections was a breeze. Most people who are using the services of airport do not have any actual idea how complex the functions are being carried out and how important the impacts of airports as a community service provider can have in a society. Moreover, airports are part of transportation systems, thus, aviation activity defines portion of the economy as it acts to be vital in distribution process especially when it serves as a link between the producers and consumers. Melbourne Airport, sometimes called Tullamarine Airport, serves the second busiest city of Australia therefore we can expect heightened standard to be sufficient for the service demand. Melbourne’s Central Business District is the home of Melbourne airport which complements with its closest neighbor Avalon since they are about 40 km. apart. Their distance makes competition not necessary. Airports are vital assets making them look forward to the goal of having direct flights instead of passing through Sydney. The Government (national and local) is pushing for maximizing profits by promoting economic actions among the airports. Across Australia, it is apparent that the objectives of these companies are partly relative with the economic activity of their region. The ways their community responds to the quality of their service largely affect the standard being applied on their planning and strategies (Winston and de Rus 2008: 75-77). Background: Initiatives for development As shown in Melbourne Airport’s Master Plan (2008), they were preparing their aviation system to respond for the anticipated growth in the following 20 years therefore, they fortified agreements and legal relationship with the State departments. They wished to expand their service coverage as they were able to secure development pace with geographic control. Available lands, equipped with expansion and commercial potentials, surround the operational territory and they were subject for acquisition. Melbourne Airport, dubbed as a city inside a city for its dynamic location, handles its vast land area which has portions highly available for commercial purposes. With the location’s accessibility from the metropolitan primary locations, their property promised a wide range of opportunity for business partners. As per Melbourne Airport (2009), they also look forward to possible expansions and strategies for its further development for their long term goals as a commercial institution servicing over 22 million passengers and travelers per year in average. The business park, occupying the area for per, are became the home of initiatives for this development. How relevant is this expansion and development plan by Melbourne Airport? This move shows a particular necessity for the airport to adapt to the changing demand in the capacity of passengers. For example, according to Orlando Business Journal (2010) with the return of US Airways to them, the volume of passengers went up 75% compared to the volume last year. The strategy and hard work of the airport’s marketing department shows positive results. Materials and Methods: Melbourne Airport’s Master Plan 2008 In accordance to Part 5, Division 1, Section 67 of Airports Act of 1996, Melbourne Airport proposed their most recent Master plan last 2008 after the 2003 version which showcase the future development and strategic direction for commercial and aircraft operations of the airport and in the same year, The Minister for Infrastructure, Transport, Regional Development and Local Government approved the proposal tackling the future capacity. Runways design seems to be one of the key considerations in making the master plan. The plan is set to work in the following decades thus, it is important to see how the runways are to be set in the future in compliance to the goal of its expansion, and development. The actual situation of the runway system, the pace of increasing volume of demand for it, and the structure framed in the plan should be analyzed to see its complementarities with the operational goal of the airport. Discussion: the Master plan for Runways and Facilities The master plan is not just a way to maximize the capability and function of the airport site in the present or to respond with the present requirement of the aviation systems, instead, it is a set of projected ideas for their long term goal of ultimate development. The Melbourne Airport currently has two runways, the North-South (16/34) and East-West (09/27), which are intersecting in directions and have taxiways and apron areas associated with each. In response to the volume of demand, apparent to their recent master plan, Melbourne Airport aimed to accommodate transportation functions faster. Runways (16/34 and 09/27) are planned to maximize runway capacity while waiting for the completion of the third runway by having taxiways for rapid exit and make 09/27 runway extended to the western side(Melbourne Airport 2008: 51-52). In totality, the plan included adding gates for passenger aircraft and apron areas, construction of a new runway with corresponding taxiways and upgrading both domestic and international terminals. The new runway is planned to be put west of the 16/34 runway in the early part to middle part of 2020’s as projected. They also project that it will not be completed and it is not yet necessary to have that added runway prior to 2020 at least, around 2017. The plan required computerized analysis of physical elements such as weather (particularly, the direction of the wind current), vessel type, length required for the runway and separations of aircraft, relative to the runway operations to end up having the closest to accurate design for its efficiency (Melbourne Airport 2008: 52-53). International Air Transport Association (IATA) has the standard that is followed by Melbourne Airport with the design of their terminal facilities. The level of Standard (LOS) ranges from ‘A’ being excellent to ‘F’ being the unacceptable quality (de Neufville 2010). Planning requires designs as designing the roads and terminals required well-defined standards and criteria to follow. In the Master Plan, Melbourne Airport (2008) specified the LOS to Level ‘C’ which indicates the standard minimum of service with acceptable comfort and service or flight delay but guaranteed a stable flow. While the terminals are based in IATA criteria, Melbourne Airport designed their roads using the Austroad’s Guide to road design which deals largely on its geometric elements and roadside considerations. Economic impact and Projected Effects The efficiency of Melbourne Airport relies on its interdependent functional elements which includes the function of facilities and the rest of the airport site. The measure of its effects can be seen in its contribution to the economic development. With the periodical study of the pace of passenger volume growth from 2007, the increase is steady among their passengers. As cited from Melbourne Airport Data, the international Passenger Transfers, as varied every 3 to 4 years, is increasing by 0. 2 million, thus it project that by 2017, the international traveler movement will be 7. 1 million. This is where the Master plan is intended for. This amount of people will contribute to the billion dollars tourism industry of Victoria which is believed to have an indirect relative to the quality of air transportation access (Sinclair Knight Merz 2008: 12-13). Aside from movement of people, air transportations are also beneficial for trades and commerce particularly with the function of importations and exportations of goods and raw materials. Melbourne Air’s goal to increase their capacity by maximizing runways complements with the purpose of trade. Airfreights’ volume is determined directly by the number of vessels capable of carrying them. Geographic elements remained to be the prime and competitive advantage of Melbourne Airport. It also has the initial advantage of established high number of locations for their services worldwide (Sinclair Knight Merz 2008: 18). Conclusion The initiative of Melbourne Airport in designing a plan to serve for its long term goals manifests a strong potential for future development in their vital service functions in which the travelers can look forward to. The runway, being the starting point of any travel defines the quality of the engineering, logistics and designing capability of the airport institution so it contributes to promoting the impression of the public. Any initiative done with careful and strategic planning should result to beneficial and continuous flow of economic elements. The trend in making sophisticated runway can be partially contributed by the evolutionary changes in sophisticated aircraft but far from that, it is important to value the projects implemented for the improvement of the runway facilities for the evolutionary changes in the way of the people in dealing with trades, commerce and tourism. List of References Winston, C. and de Rus, G. (2008). ‘Aviation Infrastructure Performance’. The Brookings Institution. [17 May 2010] Melbourne Airport. (2008). ‘Master Plan’. Melbourne Airport. [17 May 2010] Melbourne Airport. (2009). ‘Property’. Australia Pacific Airports (Melbourne) Pty Ltd. [online] available from http://www. melbourneairport. com. au/For -Business/Property/Overview. html[17 May 2010] Orlando Business Journal. (2010). ‘Melbourne Airport’s Passenger Traffic Up’. American city Business Journals, Inc. [online] available fromhttp://www. bizjournals. com/orlando/stories/2010/04/19/daily42. html [17 May 2010] de Neufville, R. (2010). ‘Defining Capacity of Airport Passenger Buildings’. [online] available from ardent. mit. edu/airports/ASP_current /Defining_Capacity04. pdf[17 May 2010] Sinclair Knight Merz. (2008). ‘the Economic Impact of Melbourne Airport’. Sinclair Knight Merz Pty. Ltd. [17 May 2